3. WHy most DIY Solar Projects go sideways
Solar can be one of the most frustrating projects.
Purpose:
Name the pain they already feel.
DIY solar projects go sideways for so many reasons
- Poor equipment choices, under/over sizing
- Permitting process, creating good plans,
- Utility interconnection stalled
- Inspectors flagging preventable issues
- Equipment selected that doesn’t actually work together
There are tons of crap kits on the internet put together by computer geeks with soft hands that just "move boxes". The stuff is junk, incomplete, and creates more questions and confusion. Speaking to building and safety can be confusing too. The forms can be confusing, the instructions can be short. It can create significant unnecessary delays.
Understanding how permitting, utilities, and inspection actually work takes experience.
You're trying to save thousands by self -installation, I can guide you through the process
Our Services
We offer a range of consulting services, including strategic planning, marketing analysis, and financial management.
4. THE SOLUTION
That Solar Guy is your solar superhero
You Install the System.
I Make Sure It Passes.
- Professional system design assistance
- Permit-ready plan development
- AHJ submission and revisions
- Utility interconnection paperwork
- Complete, compatible bill of materials
- Inspection-focused guidance
- 90-day access to a professional solar video library
Our Services
This is not a course. This is not YouTube advice. This is how solar actually gets installed..
5. THE OFFER (CLEAR, CONFIDENT, FIXED)
Flagship Package
The Pro DIY Solar Package — $999
Includes:
- One hour intake call with me
- Full system design assistance
- Permit plan development support
- Permit Application - submit & revisions
- Utility paperwork application/submission
- Complete bill of materials
- 90-day video library access
- 100 mins support during your project window
1-Hour Expert Solar Call — $250 90mins
Perfect for:
- Design reviews
- Permit strategy
- Inspection prep
- Utility troubleshooting
Our Services
This is not a course. This is not YouTube advice. This is how solar actually gets installed..
Why Listen to That Solar Guy?
I’m Jeff Van Dam — a licensed California solar contractor based in Southern California.
For over 15 years I've been designing, permitting, installing and servicing residential solar systems. Now it's my time to share all of my wisdom to help those who want to install their own system
I’ve worked directly with AHJs, utilities, inspectors, and plan reviewers.
I’ve seen what gets approved, what gets rejected, and why systems fail long before the first panel goes on the roof.
I've seen what equipment is essential, what's not so important, and what to stay away from.
I've installed on every type of roof, residential and commercial. Balasted and ground mounts systems too.
That experience is what I bring to your project — without installing it for you.
This is simply consulting, design assistance, and professional guidance — nothing more, nothing less..
How I can help people like you.
I have several ways to make you confident, your self-installation easier and save you thousands of dollars and weeks of time
When You’re Done, You’ll Be “That Solar Guy.”
7. THE TRANSFORMATION (CUSTOMER BECOMES “THAT SOLAR GUY”)
Purpose:
This is the emotional hook — subtle, not cheesy.
The solar guy your neighbors ask questions.
The solar guy friends call for advice.
The solar guy who did it right.
Every Pro DIY Solar Package includes a That Solar Guy T-shirt — not as merch, but as a badge.
You earned it, you're That Solar Guy!
How I can help people like you.
I have several ways to make you confident, your self-installation easier and save you thousands of dollars and weeks of time
That Solar Guy provides consulting, design assistance, & edu
8. SCOPE & BOUNDARIES (PROFESSIONAL, VISIBLE)
Purpose:
Reduce liability and build trust simultaneously.
Clear Language (Concise)
.
- We do not install systems.
- We do not pull permits under our name.
- We do not supervise construction.
- Final responsibility remains with the homeowner or installer
Local AHJ and utility requirements vary by jurisdiction.
Professionals respect clarity. So do inspectors.
How I can help people like you.
I have several ways to make you confident, your self-installation easier and save you thousands of dollars and weeks of time
How Can I help you?
Ready to Do This the Right Way?
9. FINAL CTA (CALM CONFIDENCE)
Buttons
- Start With the Pro DIY Solar Package
- Book a Consulting Call
Footer Note
Limited weekly availability to maintain quality.
How I can help people like you.
I have several ways to make you confident, your self-installation easier and save you thousands of dollars and weeks of time